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Green Roof Technology Development Strategies Using Strategic Management Tools (SWOT Matrix and IE Matrix): Case Study of Mashhad city
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Elaheh Azam Rahmati *   , Ali Firooz Zare , Masoomeh Borji |
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Abstract: (655 Views) |
| Appearance the concept of joint ownership for parts like roof and no management experience shared by new neighbors,aristocratic classes of buildings to each other, components into new facility and building such as air conditioners and air pollution are the main reasons the decline of rooftops and they have become useless spaces. Nowadays many cities around the world, the sustainability improve by urban green increase and the use of dead spaces such as roof. Green roofs installation may cause to achieve economic and social stability of the building is in cities. The clearest benefit of a green roof is creating a rewarding environment in buildings that the value of property price increases because green roofs are attractive to residents. But despite all the benefits listed for green roof technology, it should be noted that without the new green roof technology and this technology is still in its experimental stages, it will spend its implement by unstable procedures and its failure can negative effect have on society and their interest in order to further expand the scale of urban green roofs. So it is very important to identify all aspects of the technology Therefore, the study's aim is to identify strengths, weaknesses, opportunities and threats of green roof using SWOT technique. According to the results, the strategies applied in the field of green roofs in the current situation WO strategy has been diagnosed. This means that the maximum use of the opportunities and minimize the weaknesses of green roof technology causes the development of green roof technology in the city of Masshad. |
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| Keywords: Green roof, strategy, SWOT technique. |
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Full-Text [PDF 7037 kb]
(582 Downloads)
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Type of Study: Research |
Subject:
Special
Accepted: 2015/10/17 | Published: 2015/10/17
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