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Comparative Study of Today’s Audience Tastes and Past Facade Patterns (Case Study: Residential Facades of Bagh-e-Fayz Neighborhood in Tehran)
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Abstract: (10 Views) |
Facades are the first surfaces that form bodies and have a great impact on people’s minds and perceptions. Therefore, this research attempts to conduct a comparative study of today’s audience tastes and past facade patterns of residential facades in Tehran. In terms of purpose, it is an applied, qualitative, and interpretive research that attempts to answer the question of how to design building facades with the meaning of housing while paying attention to today’s audience tastes and past facade patterns, in an effort to maintain the coherence between today and yesterday. To understand the experiences and information of the audience, 15 diverse images with different stylistic tendencies of the modern facades of buildings were selected from 1,500 collected photo samples. Based on the information obtained, the facades of residential buildings from the Pahlavi period in Tehran, which were selectively selected through direct observation, were examined. Then, by examining contemporary housing practices in Tehran and using a descriptive-analytical method, the opinions of the audience (users and owners) were collected. In this method, open and in-depth interviews with a statistical population of 27 people were used. The results indicate that contemporary facades in the Bagh-e-Fayz neighborhood do not require much cost and time and are economically viable. In traditional facades, there was a connection between the inside and the outside; volumetric diversity originating from the inside, the dominance of horizontal structure in the design, and the use of materials and colors that increased the sense of belonging to the environment. The definition of the entrances of traditional houses used Iranian decorations and special attention was paid to increasing the connection between the interior and nature. In the design of the contemporary facades of the building in the Bagh-e-Fayz neighborhood, there was an eclectic mix of Western and Iranian architecture, but facades that were modeled on traditional architectural elements were given more priority.
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| Keywords: tastes, facade, residential, Tehran city. |
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Type of Study: Applicable |
Subject:
Special
Accepted: 2025/04/30 | Published: 2025/04/30
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