It is estimated that about 3 billion people, less than half of the world's population, live within 200 km of the coastline, which is projected to double by 2025. On the other hand, improving the visual and ecological quality of the environment and landscape and promoting the sense of belonging to the place in the space organization can facilitate the desired environmental quality and define a unique pattern of identity for urban beaches; Accordingly, this article examines the criteria and principles of landscape design of coastal cities in order to promote a sense of belonging to the place. The research method of this research was the descriptive-analytical and meta-analytic methods. The survey research method was used with a questionnaire to develop the criteria for landscape design desired by users in order to motivate their sense of belonging. The statistical population included beach strip users in Bushehr who were selected based on Cochran's formula of 389 people and a simple random method. In order to assess the reliability of the questionnaire questions, Spss25 software and Cronbach's alpha coefficient technique were used. The findings of the present study show that the effective components of landscape design of coastal cities in order to increase the sense of belonging to the place are: environmental factors, location, spatial diversity, safety, visual beauty, and permeability. The results also show that the sense of belonging to the place of beach users in the cognitive (identity) and emotional (attachment) dimension is at a high level. Behavioral dimension (dependence) is lower than cognitive and emotional dimension and shows that the beach has not been successful in meeting their needs that the lack of a beach line for the formation of recreational and water-related activities, Lack of suitable beds for the family establishment, interference of cavalry and pedestrians, threats of burnout and destruction of the historical fabric of Bushehr are effective in this regard.