Abstract

The establishment of façade committees in the twenty-two districts of Tehran has started a movement in the continuous process of forming the appearance of the city creating discussions on the good façade among city managers, designers, builders and experts. Regarding this, the decree “Design, monitoring and implementation of Tehran façades” was approved for promoting the visual identity of the city and the urban landscape in 2018. The present study uses content analysis method and by reviewing existing documents and studies and quantitative survey in 22 districts in five steps: 1) content analysis of faculty committee meetings, 2) finding procedural and content indicators, 3) In-depth interviews, 4) Extraction of separate quantitative questionnaires, 5) Focus group discussion, evaluates the content and form of the resolution. Indicators related to the visual quality of the urban landscape, contextual identity, evaluation and monitoring, feasibility and appeal constitute the components of the theoretical framework of the research. After reaching theoretical saturation, the obtained indicators were converted into quantitative questionnaires. The validity of the issues related to the subject was analyzed in SPSS software and the internal stability estimation method was used to assess the reliability of the questionnaire. Finally, the proposals are in the form of short-term plans (formulation of basic and supporting criteria), medium-term (reform of licensing process, appeal, supervision and monitoring) and long-term (integration of facade committees in the municipal body) Were presented.