Sense of place means the perception of people from their environment and their less informed emotions of their environment, which makes the person in an internal connection with the environment so that an individual's understanding of the meaning of the surrounding environment is integrated and integrated. It is a factor that causes the transformation of a space into a particular sense of sense and behavior for specific individuals. in addition to having a sense of comfort from the environment, the sense of place has supported the cultural concepts of the people, social and cultural relations of the community in a given location and brings back past experience and the recognition of identity for individuals. Since space is an effective factor in distinguishing the environment from architecture, it is physically, an environment with a clear character, and can be more successful in creating a sense of place. Due to the importance of this sense in enhancing the quality of the designed space, this study examines the concept of location and effective factors in the city of Khuzestan province and the physical effects and cognitive factors of users affect the feeling of people in space. at first, it means the sense of place and its concept from different perspectives and finally presents the different levels and shape factors and finally presents a model for showing how these factors affect the effects of these factors. The proposed model can provide a framework for designers ' knowledge of how the architectural space affects consumers ' sense.