en Identification and design of factors influencing nationalist of consumer by protection approach from small and medium enterprises (SMEs) تخصصي Special كاربردي Applicable <p>Supporting production and consumption of domestic goods is always a top priority in our country&#39s economic and trade policy and a common approach in this regard, political and legal support and encourage the consumption of domestic goods by utilizing and stimulate patriotic feelings and pushing these feelings to use domestic goods and establish business of entrepreneurs. On this basis, the main problem of this study is to identify the components of the nationalist of consumer culture in support of small and medium enterprises. In this regard, and to respond to the problem mentioned the aim of this study is to take advantage from the research literature and referring to the opinions of experts, a model for nationalist of consumer culture in support of small and medium enterprises design. For achieve to purpose mentioned the Delphi method was used. Present results of Delphi, seven factors influencing nationalist consumer in supporting small and medium enterprises to include programing in the national media, teaching religious teaching to youth raising the social value of Iranian products, banning the propaganda of foreign products, requiring executive agencies to the use of domestic goods, enhance the functional value of Iranian products and enhance the emotional value of Iranian products detected.</p> <p>Supporting production and consumption of domestic goods is always a top priority in our country&#39s economic and trade policy and a common approach in this regard, political and legal support and encourage the consumption of domestic goods by utilizing and stimulate patriotic feelings and pushing these feelings to use domestic goods and establish business of entrepreneurs. On this basis, the main problem of this study is to identify the components of the nationalist of consumer culture in support of small and medium enterprises. In this regard, and to respond to the problem mentioned the aim of this study is to take advantage from the research literature and referring to the opinions of experts, a model for nationalist of consumer culture in support of small and medium enterprises design. For achieve to purpose mentioned the Delphi method was used. Present results of Delphi, seven factors influencing nationalist consumer in supporting small and medium enterprises to include programing in the national media, teaching religious teaching to youth raising the social value of Iranian products, banning the propaganda of foreign products, requiring executive agencies to the use of domestic goods, enhance the functional value of Iranian products and enhance the emotional value of Iranian products detected.</p> Small and medium enterprises, making culture, nationalist of consumer Small and medium enterprises, making culture, nationalist of consumer 197 208 http://ijurm.imo.org.ir/browse.php?a_code=A-10-729-1&slc_lang=en&sid=1 Ozhan Karimi اوژان کریمی 10031947532846002519 10031947532846002519 No دانشگاه پیام نور واحد تهران Mohammad Mahmoodi Meimand محمد محمودی میمند 10031947532846002520 10031947532846002520 No دانشگاه پیام نور واحد تهران Ali Akbar Jokar علی اکبر جوکار 10031947532846002521 10031947532846002521 No دانشگاه پیام نور واحد تهران Mehdi Mahmood Zadeh مهدی محمود زاده mahmoudzadih2004@yahoo.com 10031947532846002522 10031947532846002522 Yes دانشگاه پیام نور واحد تهران