This paper sought to evaluate cultivation social and economic of Atriplex lentifomis in Golestan rangelands (case study: Chapar Quymeh and Baharmeydan). the present research is conducted in a survey, descriptive and explanatory manner (hypothesis testing) in which field and library researches were used. research population is a number of ranchers in plan region of Chapar Quymeh (93 people) and a number of ranchers in plan region of Baharmeydan (37 people), research sample size for Chapar Quymeh and Baharmeydan� was estimated to be 75 and 37 stakeholders according to Krejcie and Morgan formula. Sampling was carried out in systematic random way and tools used in research include researcher made 25-item inventory with Likert scale. The results of factor analysis test and ranking social and economic indices showed that factors affecting Atriplex cultivation in Baharmeydan area are as follow: production, income and capital, entrepreneurship, social welfare, recreational value, hygiene, sense of belonging to place, institution and education respectively. As for Chapar Quymeh this prioritization is: production, income and capital, entrepreneurship, institutional, social welfare, sense of belonging to place, recreational value, hygiene and education. Using one-sample T test, it was found that the outcomes of social and economic indices affected by bush planting are positive in study areas